During his 40 year career Bass worked with some of Hollywood's most prominent filmmakers, Alfred Hitchcock, Otto Preminger, Billy Wilder and Stanley Kubrick. His most famous text was the disjointed text for Psycho.
Bass designed some of the most iconic corporate logos in America, including the Bell logo in 1969, also the AT&T globe logo in 1983. He designed Continental Airlines in 1968 jet stream logo and United Airlines
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